It appears that Apple is preparing to launch its HiFi music service, providing audiophiles with higher quality streaming alternative to complement their expensive hardware while competing with services like Spotify’s and Deezer’s high-fidelity audio offerings.
A pair of new leaks add to the excitement, while one teases an incredibly enticing perk not available from other providers.
We saw the first leak yesterday, and it wasn’t exactly reassuring.
The news came from Hits Daily Double, which reported that Apple would soon unveil a new Apple Music HiFi plan alongside its next-generation AirPods. This new high-fidelity option would cost the same $9.99 as the current service.
Although that might sound too good to be true, 9to5Mac reports that there is some substance to the leak, citing a discovery in the iOS 14.6 beta 1 builds that hints at potential Apple Music high-fidelity audio support.
The code, which did not find in later builds, allegedly contains references to Dolby Audio and Dolby Atmos, as well as the word ‘lossless.’
If this were an unintentional announcement of a significant upcoming update, it would be the first time Apple Music has embraced the Dolby offerings.
A lossless audio choice would enable subscribers with high-end headphones, for example, to optimise their listening experience by streaming audio without lossy compression. It remains to be seen if Apple will introduce this new alternative in the coming weeks and at the same price.