If you had Peeps-flavored Pepsi on your 2021, you get to scratch it off (and also, you’re weirdly prescient!). It’s authentic — Pepsi and Peeps are teaming up to launch a marshmallow-flavored drink.
Pepsi introduced thru Twitter on Thursday, posting a short video captioned, “Shout out to all our PEEPS: a sweet new taste is coming to your manner just in time for spring.”
— peepsbrand (@PEEPSBrand) March 25, 2021
In reaction, the authentic Peeps account tweeted back, “We’re PEEP-in’ out over right here!”
Both debts used the hashtag #PEPSIxPEEPS, indicating the call of the sweet new drink. And at the same time as many Twitter customers had been thrown off through the overall idea of a marshmallow-flavored soda, they were even extra enraged that Pepsi and Peeps didn’t use the most effective logical name for their new collab: Peepsi.
Like the Peeps marshmallows themselves, the new drink is available in blue, purple, and yellow cans (there’s handiest one flavor available, even though). Unfortunately — or possibly, thankfully, depending on your taste — cans of the brand new drink won’t be available in grocery shops this yr. Those seeking to strive it ought to enter online sweepstakes by using the hashtag #HangingWithMyPEEPS. The sweepstakes begin on Thursday, and, in addition to the 3-packs of cans that will take delivery away, ten grand prize winners will win “an epic collector’s bundle of PEPSI x PEEPS.”
“After what has been a hard yr, many clients are seeking out new matters to grin about,” Pepsi’s VP of advertising, Todd Kaplan, stated in a press release. “So, to have fun at the begin of springtime, Pepsi collaborated with PEEPS® to increase a restricted batch of its first-ever marshmallow cola. This PEPSI x PEEPS® collaboration can be available in three vibrant colorations through a unique mini-can layout and could most really have fans buzzing all season long.”